Firmoo.com

Archive for the ‘Retails Brands’ category

« Older Entries
Newer Entries »

Factors that lead to the success of CooperVision

December 27th, 2009

Comparing with its competitors, CooperVision Company has made great success since it was established. The year 1979 witnessed the establishment of CooperVision. However, it is now the world’s fourth largest contact lens maker. Moreover, CooperVision has now been the leading power in toric lenses manufacturing. Following are some reasons that lead to the success of CooperVision.

The major business of Cooper Vision is the manufacturing of contact lens. With its great productivity, Cooper Vision now has expanded its business to over 12 countries around the world. The success of Cooper Vision also lies in its highly developed logistics system. The system can ensure that the latest products can be delivered to its dealers in the shortest time. Dealers in these countries have made great achievements in promoting the products of Cooper vision.

CooperVision has always devoted to perfect its products by every possible means. The latest technologies and materials in contact making are the basic secrets of Cooper vision maintaining its everlasting advantages. As for the stockholders of Cooper Vision, to utmostly satisfy the demand of consumers is their eternal goal. So consumers of Cooper Vision can always enjoy the latest products.

Like many other outstanding companies, CooperVision has made great efforts to reduce its cost. Such as, the company has reduced the number of workers to enhance the efficiency. New equipments are also measures for CooperVision to promote its competition. The company coordinates not only with its material providers to reduce material costs, but also with its dealers. In this sense, CooperVision has got more advantages from both up-stream and down stream.

The above mentioned factors are only a few of the elements that led to the success of CooperVision. Some more important ones are waiting to be detected.

No comments »

Posted in Retails Brands

Tags:

Essilor Group

December 26th, 2009

Essilor International is one of the leaders in the corrective lenses industry. The corporation designs, manufactures and customizes corrective lenses to meet all visual requirements. Essilor lenses feature up to 7 times more dust-resistance and apply an ultra-thin conductive anti-static layer to the lens surface.

Essilor has continually sought to develop and deepen its expertise along its history and has taken “seeing the world better” as its ambition. Essilor was firstly formed in 1972 as a result of the merger of two dominant French companies at the time: Essel and Silor. The new company also inherited the precious tradition of its precursors. During the 1970s, Essilor concentrated its activity on ophthalmic optics and specialized in progressive lenses and used only a single material, plastic. Essilor Group was listed in the stock market in 1975, only three years after it’s born. In the 1980s, Essilor accomplished two achievements: becoming the world leader and increasing competitiveness. The 90s saw Essilor’s expanding to Asia. By 1999, a third of all Essilor’s products were manufactured in Asia.

Currently, Essilor Group is the third largest optical group in the world. It has an enrollment of 30,000 employees work daily in 100 different countries. The company is operating 15 plants located around the world including China, Thailand, Philippine, India etc… Essilor manufactures an average 220 million lenses every year in 300,000 different model references. It now has 4 R&D centers, 3 of which are located outside France, and 550 researchers.

Essilor has set up a dedicated unit to ensure the co-ordination of its plants, prescription laboratories and core strategies, in order to promote and facilitate industrial efficiency.

No comments »

Posted in Retails Brands

Tags:

The secrets of Dolce & Gabbana eyeglasses to be successful

December 25th, 2009

If you make a careful observation of the crowd, you will be surprised to find that many people, especially, the young, wear Dolce & Gabbana eyeglasses. You may ask why so many people are so keen on these glasses. Following are the secrets that lead to the success of Dolce Gabbana eyeglasses.

Dolce & Gabbana eyeglasses represent the ideas of young people. If a young man is freedom-devoted and he just wants to find his way of revealing his inner desire for freedom, doubtless, Dolce Gabbana eyeglasses is an ideal choice. When others look at the glasses he wears, they can immediately understand that the young man loves freedom, for a characteristic of Dolce & Gabbana eyeglasses is to pursue freedom. Moreover, many young people are anti-conventional, and they may find some ways to embody this sort of idea. Because Dolce Gabbana eyeglasses are non-traditional, so these glasses will be their preferred choice.

Dolce & Gabbana eyeglasses always bring out products of different styles. In addition to their anti-conventionality and freedom-pursuing, Dolce Gabbana eyeglasses also bring many styles into the market, such as retro-style, vintage style and Sicilian style etc. Facts have proved that vintage style is one of the best selling series of Dolce & Gabbana eyeglasses.

It is known that the logo “D&G” means to be “cool”, so people who wear Dolce&Gabbana eyeglasses is deemed to be “cool”, too. In this way, many famous singers and actors or actresses have a peculiar ardor for Dolce & Gabbana eyeglasses. These behaviors of these celebrities have prompted many directors choose these eyeglasses as their props, so actors and actresses are often wear Dolce Gabbana eyeglasses on the screen. Consequently, audiences are more likely to choose Dolce & Gabbana eyeglasses as their first choice.

Dolce & Gabbana eyeglasses also have promoted many series. D&G series is a very successful example. This series has for a long time performing very well, even exceeding the achievement of Dolce Gabbana eyeglasses.

The factors mentioned above are the secrets of Dolce & Gabbana eyeglasses to be successful.

No comments »

Posted in Retails Brands

Tags:

The Philosophy of Gafas

December 24th, 2009

Gafas, also called De Gafas, is one of the leading powers in eyeglasses industry in the world. Gafas has a simple philosophy, namely, to present find eyewear with the best possible service. To implement this philosophy, staffs in Gafas have made great efforts to satisfy the demands of consumers.

Eyewear found in De Gafas is of high-quality. Gafas can in the first time incorporate the latest techniques in the manufacturing of its glasses. Hence, once there appears any high-tech that can be used in glasses industry to improve their quality, De Gafas will always be the first companies to use them. Wearers can also notice that Gafas can provide them with the most outstanding products in terms of techniques.

De Gafas provides life long service guarantee. Once a consumer has purchased a pair of eyeglass from Gafas, he can enjoy the right of repairing without paying a penny. And the guarantee time is as long as you keep your glasses. This does have helped lots of wearers to solve their difficulties in maintaining their glasses. Doubtlessly this has ascertained that glasses provided by Gafas are very attractive for many people.

The purchasing environments in De Gafas are very pleasant. When consumers come into the stores of Gafas, they will find that everything is so comfortable—they can choose the glasses, and take a rest reading some magazines when they feel tired. All these matters reflects that Gafas is also represents the word—elegance.

De Gafas provides the best products at the lowest prices. People may think that now that Gafas provides so many matchless services, their prices must be very high. In fact, products in Gafas are not as expensive as people have thought of. De Gafas provides the best products at the lowest prices on the market.

No comments »

Posted in Retails Brands

Tags:

Brief introduction of Walmart Optical

December 23rd, 2009

Walmart Optical, the in-store vision center located in the nation’s largest discount retailer Walmart stores, offers the most affordable eye care products throughout the country.

Currently there are about 2500 Walmart Optical vision centers across the nation, serving a customer base of 6 million people. Each Walmart Optical has independent or Walmart-employed doctor of optometry to offer very convenient in-house eye exam and prescription to patients.

Walmart Optical owns and runs 3 complete optical labs, which are in Fayetteville Arkansas, Dallas Texas and Crawfordville Indiana. In early 2009, Walmart Optical has just shut down its centralized lab in Columbus Ohio in an attempt to cut cost in the recession time. Now Walmart Optical and Sams club Optical have about 1300 associates in the three labs. These 3 labs take in the order from all the Walmart Optical and Sams club Optical stores and process the eyeglasses for the patients.

As another attempt to serve its customers better Walmart Optical reached an agreement with the nation’s biggest online contact lenses retailer 1800Contacts.com to offer the customers with greater access to the most affordable contact lenses, and meanwhile doctors in Wal mart Optical stores can help offer the previous 1800Contacts customers with professional eye care services.

Statistics show that 55% of the Wal mart Optical customers don’t have health insurance, this makes the Wal mart Optical their best choice. Walmart Optical continues to commit to high quality yet easily accessible optical products for the customers to see better and live healthier lives.

No comments »

Posted in Retails Brands

Tags:

Brief introduction of Lenscrafters

December 21st, 2009

Lenscrafters used to be the biggest optical retailer in North America, operating about 900 stores across USA, Canada. After being acquired in 1995, Lenscrafters becomes one of the names under the Milan-based Italian eyewear giant Luxottica. Luxottica is the biggest high-end eyewear manufacturing and distributing company in the world.

Lenscrafters was founded by E. Dean Butler in 1983 and was sold to US Shoe Company in 1985, in 1995 Luxottica bought Lenscrafters from US Shoe. Lenscrafters is headquartered in Mason OH, USA. Lenscrafters offers prescription eyeglasses, sunglasses, contact lenses and safety glasses for men, women and kids in its stores. Lenscrafters has long been committed to the quality of its products and services. The quality rule of Lenscrafters is that every pair of eyeglasses must be checked twice before sending to customers for 100% accuracy.

In order to offer the most convenient experience of purchasing eyeglasses, Lenscrafters is one of the earliest retailers in America to offer one-stop and one-hour prescription services. Most of the Lenscrafters stores have optometrist’s office adjacent to it, or have on-site eye doctor in Lenscrafters stores. Lenscrafters stores also own in-house optical laboratory for one-hour fitting service.

Lenscrafters’ guarantee and return policy protects the interest of the consumers to the maximum level. Lenscrafters offers 30-day unconditional return or exchange, unlimited times of exchange within 30 days. This gives and ensures its customers a complete peace of mind for any purchase in Lenscrafters. Lenscrafters puts the customer relationship at the heart of all things.

No comments »

Posted in Retails Brands

Tags:

The peculiarity of Dior glasses

December 20th, 2009

Dior glasses, the abbreviation of Christian Dior Glasses, an outstanding product of Christian Dior Brand, which can be dated back to 1964. Dior glasses, integrated the delicate techniques of Christian, the initiator of Christian Dior, has proved that it can to the highest extent meet the demand of customers of all walks of life. Headquartered in France, Christian Dior has made eye-catching achievements in expanding its business to over 15 countries. Customers of all these countries can receive first-class service in purchasing Dior eyeglasses.

In most cases, people always get into troubles for their carelessness, such as, their choosing of glasses without paying attention to anti-scratchy, fragile resistant, UV protection etc. However, if one wants to buy a pair of Dior eyeglasses, he will be firstly suggested to receive an eye exam, so as to get an individual service. At the same time, customers will be provided adequate information in choosing a pair of Dior eyeglasses.

As a prominent product of Christian Dior Brand, Dior glasses have also reflected the splendid and unique style of Christian. Rectangular frames in flat metal and combination frames are remarkable characteristics of Dior Eyeglasses.

Another prominent characteristic can be found in Dior glasses is that it always represents the current fashion. Being different from some other like products, Dior glasses has a special logo of “D” on its frame, so as to assure its dignity. Thus, many people admire and pay special attention to Dior glasses. Any man or woman with a pair of Dior eyeglasses can never be out of fashion.

All the features mentioned above that Dior glasses bears can ensure one will be always in the front of fashion. If you are searching for such a pair of glasses, Dior Eyeglasses is an ideal choice.

No comments »

Posted in Retails Brands

Tags:

The brief introduction of US Vision

December 15th, 2009

US Vision, a subsidiary of Refac Optical Group, is a retail name of optical goods and service in the United States. Founded in 1967, US Vision operates optical retail stores mainly through leasing spaces in the national department stores such as JC Penney and Sears. There are few freestanding optical stores located mostly in malls under the name of USA Vision, while majority of the US Vision stores inside the department stores are names by directly adding “Optical” after the name of the host store, such JC Penney Optical.

US Vision retail optical departments offer full-service vision care to the customers. USA Vision offers a wide option of all eyewear and other optical products ranging from high-end designer brands to generic eyewear products. And the on-site independent doctor of optometry provides scheduled of walk-in eye exams and write prescription to patients. In order to suit the customers of the specific host stores, USA Vision tailors the special portfolio of eyewear to meet the needs of that store.

USA Vision doesn’t offer one hour service as other retailers advertise on. All the fitting work are done in one centralized lab, so that customers can expect their prescription eyeglasses to arrive in a few day for pickup. Also USA Vision offers express service which customers can pick up the second day. US Vision is the member of Eye Med Vision Care Network to provide managed vision care service. About one-third of the revenues of US Vision are from the programs.

As of May 2007, US Vision runs about 660 locations in 47 states and Canada.

No comments »

Posted in Retails Brands

Tags:

The brief introduction of Sterling Optical

December 14th, 2009

Sterling Optical is a part of the full-service eye care company Emerging Vision in the United States. Founded in 1914 in New York, Sterling Optical is one of the biggest and fastest growing franchising optical chain stores. Today Sterling Optical has about 200 stores of self-owned and franchised stores across USA, Canada and U.S. Virgin Islands.

Sterling Optical stores provide a variety of major brands of contacts, frames and sunglasses at the most competitive and affordable prices. Patients can have professional eye exams in Sterling Vision Care which is adjacent to Sterling Optical stores. Sterling Optical prides itself of providing its customers with quality eyewear and very fast service. The customer service of Sterling Optical is among the best through its communication, commitment to the customers and associates, and its complete professionalism.

As one of the franchise in the United States, Sterling Optical has been repeatedly named as one of the top franchise brand in the country. In order to offer the lowest prices to its customers, Sterling Optical was the first to develop the group discount program to enable the union members to access eye care services. In addition, Sterling Optical was also the first to import private label frames and lenses to substantially reduce the cost, thus Sterling Optical is able to return the savings to its customers.

In the new century, Sterling Optical is still on its way of expansion through franchising, and will continue its efforts to become the leader in the optical industry in the country.

No comments »

Posted in Retails Brands

Tags:

The facts about Eye Care Center of America

December 10th, 2009

Eye Care Centers of America is one of the biggest optical chain retailers in the USA. Currently Eye Care Center of America operates about 400 optical stores in 36 states under 11 different trade names. The most knows names include Vision World, Vision Works, Eyemasters and ValuVision etc.

Eye Care Center of America was founded in 1984 in San Antonio by an investing company. In 2 years, Eye Care Center of America ran 13 eyeglasses stores in Texas and Louisiana with the name of Eye Pro Express. In 1986, Eye Care Center of America bought 20/20 Eye Care Inc., and EyeMasters. By end of 1986, Eye Care Centers of America had up to 40 stores already. In late 1987, Eye Care Center of America was in turn acquired by Sears. In Sears’ hands, Eye Care Center of America continued to expand through acquisition. In 1993, Desai Capital purchased Eye Care Center of America from Sears. Through another 5 years of expansion, in 1998, a Boston company Thomas H. Lee Co., bought 90% of Eye Care Center of America for $325 million. More merging occurred after 1998, and by 2004, Eye Care Centers of America reached a scale of 375 stores in about 30 states under 11 trade names.

All the optical stores of Eye Care Centers of America operate well and rank No. 1 or 2 in the specific service regions. As the typical format of Eye Care Center of America, most of the stores have next door or in-house doctor, as well as the on-site processing lab to offer its customers with one-hour fitting service.

As the slogan of most of the optical stores under Eye Care Center of America, “Why pay more?” represents the company’s philosophy to serve its customers with heart by reducing the general cost of purchasing vision care products. “See better, Pay less” is what Eye Care Centers of America strives to achieve.

No comments »

Posted in Retails Brands

Tags: