Archive for the ‘Others’ category

The untrue perception of eye vision

March 27th, 2010

Our only pair of eyes is the organ for vision, through which we can see the world. Scientists found that most of the perceptions and ideas passed down from our parents about eye vision correlations are wrong. Let’s look at some of them.

The first misperception is that wearing eyeglasses can meanwhile worsen your eye vision as time goes on. This is because, before wearing glasses, you get used to the blurry world around you. After wearing, you see the clearer surroundings, after that you get accustomed to the new world. Now if you take away the glasses from you after a period of time, you will feel the world is not the same as what was before your wearing glasses. This is the change of your perception, not the eye vision itself. Your vision and eyes are the same actually.

The second misperception is that extended use of eyes will damage and worsen our vision. This was told by our parents and teachers since childhood, but this perception about eye vision was believed to be untrue either. Eyes fatigue may occur after reading books or watching TV for prolonged hours, but eyes fatigue is not going to worsen your eye vision. Scientists say eyes are meant to be used, even overused sometimes.

Thirdly, all of us used to do the eye exercise for many years in the school and at home, which was thought to be useful and effective in preventing and curbing the progression of nearsightedness and improve the eye vision. A survey conducted in America concluded that there is no evidence showing relations between eye exercise and the improvement of vision of eyes.

Scientists further explained that the eye vision is a mechanism of heredity. There may be other factors which influence people’s eye vision, but no strong causation has been found.

Though there are so many misperceptions, it is always wise to visit a vision optometry in your local community and have your eyes vision checked and prescribe eyeglasses when necessary. Periodic visiting in vision optometry is necessary to ensure that you can always see clear of the world.

Wiley X lens technologies and colors

March 17th, 2010

Wiley X lens is produced using the precise amount of dyes in the manufacturing process, which eliminates eye fatigue and strain. For UV protection, Wiley X lens blocks 400 nm or 100% of the sun’s harmful rays. All types of Wiley X lens are made of pure shatterproof SeleniteTM polycarbonate, which exceeds ANSI Z87.1 safety and ANSI Z80.3 optical standards. Wiley X also provides a wide range of tints.

Wiley X lens applies a lot of technologies in Wiley X ‘NO TRARS’ series, Wiley X ‘HVP’ series lens, and Wiley X polarized lens.

LATM (light adjustable) Wiley X lens darkens on bright sunny days so that shields eyes from UV rays. On overcast days, the lens changes to clear for clarity. This technology helps you out of interchangeable lenses. LATM Wiley X lens also uses shatterproof polycarbonate, which is much different than old photochromic lenses. Filter 3TM Wiley X lens is competent during the day and at night, since it combines a new crystal gradient lens with a flash silver mirror, which absorbs glare from the sun. Filter 2TM Wiley X lens joins its neutral slate lens with bronze brown dyes so that it is perfect for daytime riding. It uses grey hues to cover the top half of the lens, blocking the above sunlight.

Wiley X lens uses some multi-coat mirrors: blue lunar mirror, emerald green mirror and silver steel mirror. For colors, Wiley X lens provides numerous combinations, such as neutral slate, bronze brown, pale yellow, light rust, smoke green, just to name quite a few.

Why not choose Acuvue advance for astigmatism?

February 24th, 2010

Acuvue advance for astigmatism is one of the latest products of Vistakon that can be used for astigmatism correction. However, some people may get confused by the fact that, in addition to Acuvue advance for astigmatism, Vistakon also produce Acuvue toric, which is also used for people with astigmatism. Some people even think Acuvue advance for astigmatism is just another name of Acuvue toric. In fact, it is not true. Acuvue advance for astigmatism is a much younger product than toric, which has been gradually replaced by the former one. Generally, Acuvue advance for astigmatism can provide eyes with more moisture and oxygen that can make people felt much comfortable.

Advance Acuvue can assure the best visual clarity. Besides the correction on astigmatism, advance Acuvue can still provide a much clearer visual enjoyment. That means advance Acuvue can not only solve the visual problems caused by astigmatism, but also make it practicable to see objects around clearly. All these are due to the latest technologies employed in the manufacturing of advance Acuvue.

As all Acuvue lenses can block UV ray, so Acuvue advance astigmatism can also filter out sorts of harmful rays. The Acuvue advance astigmatism can block almost 85% of UVA rays and 97% of UVB rays. This is a great progress than ordinary lenses. However, as the Vistakon holds, it is not suggested to expose oneself in the sun, even with Acuvue advance astigmatism, for such lens is not the same as sunglasses or goggles.

Similar to the organic functions of eyes, Acuvue advance astigmatism can coordinate with the change of environment. It is common for people with lenses work or stay in changeable environment. However, many lenses may get deformed or lost in their functions. On the contrary, Acuvue advance astigmatism can adjust itself with such change. Hence, wearers can never feel any sort of discomfort for the reason of volatile environment with Acuvue advance astigmatism. With such merits, Acuvue advance astigmatism is a nice bet for any people with astigmatism.

Eyeglass cases protect your glasses

February 22nd, 2010

If you have just purchased a pair of glasses, what will you do next? Doubtless, you are eager to search for an eyeglass case. Generally speaking, eyeglass cases should fit the rank of glasses. Suppose you have a pair of elegant glasses, general eyeglass cases are inappropriate choices. Contrarily, senior and high-end eyeglass cases are ideal bets.

Nowadays, glasses cases are very common products at the market. But these products are still categorized into many categories. So the prices of different glasses cases vary very much. Some general products are very cheap, costing only several dollars. But some high-end eyeglasses cases are much expensive, costing several thousand dollars. Of course, the prices of most glasses cases are affordable by the general public. So consumers can choose their ideal glasses cases according to their needs and budget.

The materials that can be employed to produce glasses cases are very rich. One can easily find there are various sort of eyeglass cases, such as iron cases, plastic cases, Aluminum cases, EVA cases, and soft cases, etc. And each kind of these eyeglass cases has their own advantages. For example, the iron cases are very traditional and durable. The plastic cases are very light to carry. The Aluminum cases are between iron cases and plastics cases, and so forth. These eyeglass cases can satisfy the needs of consumers from all walks of life.

On the whole, most eyeglass cases at the market are produced in China, which is the manufactory of the world. But now many famous glasses cases brands have transferred their manufacturing companies to other Asian countries, such as, Vietnam, Thailand, etc, for the production costs in China have increased too much in the past few years.

Though there are some leading powers in the glasses cases industry, the competitions have become much fiercer and interests have been rapidly cut down. And it seems that the only way for those glasses cases manufactures is to combine the needs of consumers with the high quality of their products.

How to operate an optical retail successfully

February 8th, 2010

Operating an optical retail is a job full of challenge and opportunity. It is not as easy as to operate a grocery, for it requires professional eye care knowledge and optical equipments.

The first process is that you are licensed to operate an optical retail. Then you can look for the location of the optical shop and start your business.

Hiring a professional optician at your own optical retail will be helpful during the frames and lens choosing. If you want to reduce the running expenses at your optical shop, the lack of an optician is all right, too. You can tell the customer to get the prescription from his eye doctor, and then go to your optical retail for the eyeglasses lenses and frames. It doesn’t sounds great as you may lose your customer. If you yourself are a qualified optician, it is much advantageous to operate an optical retail.

Owning a series of advanced equipments is a necessity to operate an optical shop. You should investigate the latest state of the art equipments, and make a decision on what to choose. Good equipments allow you to provide a better standard of care to patients compared with other optical shop.

You must get the most proper frames and lenses for your optical retail. The accessories should be high quality and stylish being accepted by most of the consumers. You should also know how to help the customer to pick up the most satisfied eyewear. That is to say, you had better master the general knowledge about eyes as well as offer a good service. Good service is a key point to the success of your optical shop.

The eyeglasses expenses are relatively high including the eye test and eyeglasses itself, but if the customer’s insurance contains the vision care, then they will save a lot of money. You had better make an advertisement that your optical retail covers most of the vision plans. People would like to come to your optical shop for lower cost.

Finally, but the most important one, you should know something about market strategy and act it to attract as many customers as possible.

If you can do all the above things with heart and soul, you can possible operate an optical retail successfully.

The Achievements of Eyemart

February 7th, 2010

As a new member of glasses industry, Eyemart has made great achievements in all respects. The history of Eyemart is merely 20 years, a real very short one for some of the oldest glasses manufactures. However, the credo of Eyemart is to provide the consumers with friendly individualized service and the excellence of the advanced technology. Since the day when Eyemart was founded, the company has always implemented the credo of its originator, Dr. Terry Goodman. The staff of Eyemart not only has practiced this credo, but also has done many other important things for consumers.

Consumers can visit Eyemart at any of their work time without any appointments. The staff of Eyemart will provide the best service and personalized help for any consumers even if they are very busy. Consumers can receive comprehensive information of their eyes and lenses in Eyemart.

In order to make sure that each consumer can find his own personalized goods, Eyemart supplies a wide selection of glasses that can be founded in the market. For example glasses, contacts, sunglasses, safety glasses of the latest technologies can be found in Eyemart.

Eyemart has always implemented the strategy of low prices everyday. This policy is successfully used by Wal-mart. With such strategy, Eyemart has also enhanced its competitiveness. Moreover, many consumers have benefited a lot from this strategy. They can buy the same product at the lowest price in Eyemart. For example, a lady has searched for a frame, which is charge over 120$ by others. However, she just paid 30$ for it in Eyemart.

With the purpose of giving people a good vision; Eyemart has launched a lot of chain stores. In Indiana, Ohio, and Kentucky, consumers can get the first-class service in any chain store of Eyemart.

“Vision Clear” eye nutrition formula from UK

January 26th, 2010

‘Vision Clear” is the company from UK which provide the world’s most effective totally natural eye nutrients. “Vision Clear” Package 1 and Package 2 nutrients including bilberry extract, grape seed extract, marigold flower, selenium yeast, grape seed powder etc. These are all natural elements aiming to help give the clear vision for aging people.

People used to accept the fact that aging people should have no clear vision, but “Vision Clear” eye nutrients will change the old perception. It was true that people after middle age that have been assaulted by pollutants, smoke and all kinds of chemicals causing damage to these older people’s eyes. But if you nourish your eyes using proper nutrients, some of the symptoms can be postponed or even removed.

“Vision Clear” effectively helps to stop eyestrains, poor vision, dry and irritated eyes. “Vision Clear” can even slow or reverse the process of macular degeneration, enhance night vision, boost microcirculation of retinal tissue and ensure the clear vision for the rest of your life.

Eating “Vision Clear” nutrients functions the same as wearing “clear vision glasses”. Better and clear vision gives us a better life.

Understand your vision prescription before ordering your eyeglasses online

January 21st, 2010

Online optical stores give us a new channel of buying cheap yet high quality eyeglasses. As it is impossible for you to have your eye examined in “virtual” online stores, therefore you need to visit your local brand vision optometrist’s office first to have vision testing and then obtain your vision prescription. All the online store websites will prompt a window for you to fill in your vision prescription to finish ordering process. In order for you to fill in the vision prescription properly to avoid any mistakes, you’d better understand the meaning of vision prescription.

Though different brand vision testing companies have their own forms, basically every vision prescription has three numbers. The first number represents the strength of your farsightedness or nearsightedness, which is a unit of measurement with the name of “diopter”. The bigger the number is, the stronger your vision prescription is. The + sign means hyperopia and the – sign means myopia. The second number is the amount of your astigmatism. Astigmatism also have (+) sign and (-) sign. The third number is the axis, meaning where the astigmatism is located. 90 means the astigmatism is positioned in the vertical axis, and 180 means the positioning is in a horizontal direction.

You are entitled to ask for a copy vision prescription from your local brand vision operator. This is your personal property based on US laws.

For more information, you can visit Firmoo FAQ:

·How to get your prescription
·How to read and enter prescription

How to protect your eyesight

January 21st, 2010

Human eyes are very important organs. Eyesight is the ability to interpret information from visible light reaching the eye. It is also known as visual perception. Many people believe that their eyesight is the most important sense that human beings have. By daily protection of eyesight you can reduce the risk of developing eye diseases.

Eating foods that is good for eyesight is the easiest way to protect your eyes. Food that is rich in antioxidant vitamins and minerals supply nutrition for eyesight. For instance, alfalfa, pea sprouts, leeks, lettuce, carrots, tomatoes and other green vegetables rich in carotenoids or vitamin A is good for eyesight, and fruit is also good, especially to eat citrus fruits, grapes, lemons, bananas, apricots. Dried chrysanthemum can be used as scented tea, and has the effect of protecting eyesight too.

Avoiding bad habits, such as smoking or drinking, and developing good habits, such as juicing, and wearing sunglasses when outside, will help you protect your eyesight. People with a fast lifestyle can try to reduce stress, they will also improve the eye health.

Computer is very common today, you may spend much time visiting the web pages or reading office texts. If you have difficulty in reading, harmful to your eyesight, you can hold the “Ctrl” button on your keyboard while scrolling the roller wheel upward.

Finally, having routine eye exams in the hospital every year is a step that can’t be ignored in protecting your eyesight.

How can a businessman find and choose a good location for running a glasses shop?

January 19th, 2010

Glasses shop, also known as optical shop, provides people with the eye care service, such as the prescription eyeglasses, prescription contact lenses, eyeglasses repair and so on. Some glasses shop also sells sunglasses, although there are professional sunglasses shops selling only sunglasses. Sunglasses shop or glasses shop seems to attract a lot of businessmen, especially to those who himself is an ophthalmologist or optometrist for the reason of professional skills. Setting up a sunglasses shop or glasses shop is not easy. You must know something about market strategy, shop location and customer demography, etc.

The principle of a sunglasses shop location choice is introduced in the following, and it is the same when you want to operate a glasses shop.

When you locate your sunglasses shop in a downtown mall with more high-end brands, it is better to sell the high-end sunglasses with gorgeous decoration. Although the rent occupies a large amount of your shop’s overhead, you have the advantage of being exposed to huge potential customers. People come to the mall care more about brand and style of the sunglasses but not the price, so you are suggested to provide with reputable top brands, fashionable style and excellent service.

When you open your sunglasses shop in a strip mall with more low-end brands, it is better to offer the discount top brand sunglasses or unique sunglasses. Although the strip mall is usually located far away from the downtown and not exposed to the huge potential customers, the discount of top brand sunglasses itself is quite attracting. People would prefer to travel a long way to get a good deal on the purchase. Furthermore, the renting cost is relatively low.

When you choose to run your sunglasses shop at a market stall, it is better to provide with cheap but high quality sunglasses. Although the profit of a single pair of sunglasses may be low, there will be a steady customer flow. If you can sell more sunglasses, you can also earn a lot. Furthermore, the renting cost is extremely low here.

Please remember that the products determine your shop location, and the location determines the market strategy you should adopt. After you study the customer demographics well, you are sure to choose a most proper location of your glasses shop or sunglasses shop, and your shop will work well without question.