Why Armani glasses succeed?

October 15th, 2009 by David Wachler Leave a reply »

Italy is the cradle of the world leading eyeglasses manufacturers. Armani eyeglasses are one of the leading glasses brands belonging to the Safilo group, a top world eyeglasses company.

The reason for the success of Armani eyeglasses mainly focuses on design and quality. Armani glasses are with high quality both on the frames and lenses. The frames are usually light, sleek, and well-suited to the face shape. Armani glasses care every detail on the design and manufacture process. Such as which is the most comfortable design to the human face, where should the logo be placed on, all of these are completely and carefully considered and finally form a standard evaluation system. The lenses are the most important parts of Armani eyeglasses. Precision and stability are two key factors, because the proper power lens is a real advantage. Lens work takes a long time to be skillful, which should not be taken for granted. In fact, most of the Armani glasses are made in Italy, only a small amount made from metal alloy are made in Japan, for Japan is especially expert at the manufacture of metal alloy frames.

The sales of Armani glasses are strictly controlled. Not everyone with abundant capital can start with the selling. Only the business qualified eyeglasses shops are allowed to stock from the Armani eyeglasses company. Still, the franchised stores are supervised by the related institutions. The price of Armani eyeglasses is almost the same all over the world to prevent the malignant price war. For avoiding the counterfeit, each Armani glasses are accompanied with a certificate. Some companies may copy the Armani eyeglasses, but not the certificate.

The emphasis on the quality and sales is the reason for the success of the Armani eyeglasses. Their creative mind helps them be ahead of the fashion and technique all the time. Always to be innovative and emphasis on details are what other eyeglasses manufacturers should learn from Armani glasses.

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