Tiffany & Co. isn’t known solely for its heirloom jewelry. Over the years, the iconic label has branched out to include leather goods, sunglasses, and a whole assortment of luxe accessories. And, one thing is for sure: Whatever Tiffany sets its sights on, it does well. Its latest eyewear collection is yet another testament to the brand’s emphasis on quality, sophistication, and timelessness over flash and fast fashion. 
The Glamourai‘s Kelly Framel abides by a similar aesthetic. So, it’s no wonder the stylist teamed up with the label for a special video project titled “Disclosing Beauty,” to celebrate the new Tiffany Atlas collection. In it, Framel explores her favorite New York City hidden treasures while wearing her favorite eyewear from the line.
In the video, Framel muses, “Sometimes, you just need to stop and look around you. You can have the chance to see something incredibly beautiful. It can be a detail, a shape, architecture, people, movements, colors, lights. Everything combined creates new meaning.” The three frames styles are — fittingly — inspired by the Atlas clock that crowns the front entrance of the Tiffany & Co. flagship on Fifth Avenue. Click ahead for a few behind-the-scenes snaps and an up-close view of the frames. The styles will be available at select Sunglass Hut and Lenscrafters stores in November 2014.