The word “collection” means a group of objects or people. To some people’s surprise, this term is also widely used in the eyewear world especially by eyewear manufacturers. In accordance with the above explanation, the general definition of an eyeglasses collection is: a set of eyeglass or sunglass models in possibly different sizes, shapes, colors and even frame structures. Some eyewear enthusiasts may collect a couple pairs of eyeglasses or sunglasses for usage in different circumstances. They will probably claim a collection of eyewear. Well, this is not the common application of eyewear collection. An eyewear collection is typically utilized by a manufacturer to describe all of the frame models that serve a same functionality. In detail, there are generally two types of eyewear collection, namely sunwear collection and ophthalmic collection.
Currently, most of the prestigious eyewear brands maintain both a sunwear collection and an ophthalmic collection, each of which covers a set of various models. It is widely known that a typical eyewear model has a specific frame shape, size, color and uses a certain material. Eyewear designers recruited by renowned houses will put all these regular factors under consideration. In order to diversify customers’ options, nearly all brands try their best to include various models in their eyeglasses collection. Thus an ophthalmic collection or sunwear collection usually contains eyewear models of as many styles as possible.
Taking the sunglass collection developed by Fendi as an example, it includes five styles in metal and plastic. One of the metal models has leather temples with contrasting stitching. Optional frame shapes provided by this male-oriented collection cover rectangles and wraps. In addition, this collection also allows customers to choose a favorable color from metallic beige, brick, gunmetal, brown, carbon and horn etc. This shows that a typical sunwear collection or ophthalmic collection can be quite colorful.
Some brands even more professionally develop an eyeglasses collection for a certain group of customers, rather than make a classification according to eyewear functionality. For instance, Marchon Eyewear has added the Nike Flexon Junior Ophthalmic collection to its Nike Eyewear line, as an action to promote its advanced material.