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Archive for the ‘Optical News’ category
Male and female customers usually give their priority of consideration to different aspects or factors of a pair of eyeglasses. According to a survey conducted by the Vision Council, about 88% of the respondents chose comfort and fit as the most important parameters while they try to purchase an eyeglass frame. And the same survey indicated that women are more interested in the way eyeglasses look. These conclusions may still be true today that there are really some different considerations between female and male eyewear buyers. And so eyeglass manufacturers usually try to meet specific needs for different groups of people. However, an emerging phenomenon is that fashion eyewear is enjoyed by both ladies and gentlemen living in the modern society. All people know that it is important to get good fit, comfort and durability in eyewear. But modern entertaining activities and festivals drive our citizens to get more stylish enjoyment.
In the eyewear industry, there are always design or style trends in every year and even every season. Eyewear frames are now widely available that they can be delicate or bold, retro or modern, conservative or “out there”. From a historical point of view, eyewear trends change from time to time. For example, horn-rimmed glasses were very fashionable in the 1910s and 1920s in the United States. And cat eye spectacles were the most popular in the 1950s and 1960s. And the following decades witnessed the particular popularity of bug-eye eyewear. With this information, it is acceptable to say that fashion eyewear means different elements in different times.
One point is true that it is no easy to design unique frame styles now. But eyewear designers are still trying hard to create something different in each year. In 2010, trends in women’s fashion eyewear include using jeweled accents and daring, angular shapes, earthen colors and patterns. For men, fashionable elements in 2010 contain adventure looms around every corner and rectangular, translucent crystal plastic frame and camouflage-patterned temple.
Eyeglasses made its first appearance over 800 years ago. With its later development, it has been found that eyeglasses bear a corrective function in protecting and enhancing people’s eyesight. Generally, people who want to get a pair of fit eyeglasses must go to an optical store, for a optical store can provide its consumers a series of services.
To fill a prescription, a consumer can receive a set of standardized examination from an optical store, such as to exam the condition of cornea, retina etc. After that the opticians of the store will provide him a personalized prescription. Then the consumers can choose the lenses, frame of his ideal glasses in the very optical store.
Some consumers complain that the price of eyeglasses in optical stores is too high. In fact, it is not true. The reason is that all the service in optical stores is standardized.
On the one hand, consumers will receive those exams mentioned above, and this will increase the cost of clinical equipments. On the other hand, the glasses in optical stores are of high quality. In this sense, it is incorrect to say optical stores charge too high.
It is easily to find that there are local optical stores and national stores around the country. People may say the latter is better that the former ones. The truth is that local optical stores can provide its consumers regional services, and national optical stores are generally powerful chain stores, enjoying an advantage of low cost and standardize model.
Generally speaking, optical stores provide almost the same products. Consumers can find their ideal optical products from high-end designer models to general ones.
In addition to eyeglasses, sunglasses can also be found in any optical stores. If one is fashion-fancied, and nearsighted, he can also visit an optical store.