Male and female customers usually give their priority of consideration to different aspects or factors of a pair of eyeglasses. According to a survey conducted by the Vision Council, about 88% of the respondents chose comfort and fit as the most important parameters while they try to purchase an eyeglass frame. And the same survey indicated that women are more interested in the way eyeglasses look. These conclusions may still be true today that there are really some different considerations between female and male eyewear buyers. And so eyeglass manufacturers usually try to meet specific needs for different groups of people. However, an emerging phenomenon is that fashion eyewear is enjoyed by both ladies and gentlemen living in the modern society. All people know that it is important to get good fit, comfort and durability in eyewear. But modern entertaining activities and festivals drive our citizens to get more stylish enjoyment.

In the eyewear industry, there are always design or style trends in every year and even every season. Eyewear frames are now widely available that they can be delicate or bold, retro or modern, conservative or “out there”. From a historical point of view, eyewear trends change from time to time. For example, horn-rimmed glasses were very fashionable in the 1910s and 1920s in the United States. And cat eye spectacles were the most popular in the 1950s and 1960s. And the following decades witnessed the particular popularity of bug-eye eyewear. With this information, it is acceptable to say that fashion eyewear means different elements in different times.

One point is true that it is no easy to design unique frame styles now. But eyewear designers are still trying hard to create something different in each year. In 2010, trends in women’s fashion eyewear include using jeweled accents and daring, angular shapes, earthen colors and patterns. For men, fashionable elements in 2010 contain adventure looms around every corner and rectangular, translucent crystal plastic frame and camouflage-patterned temple.

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