Archive for December, 2009

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The procedure of PRK

December 31st, 2009

PRK is short for photorefractive keratectomy. PRK is a laser vision surgery procedures intended to correct eye vision by changing the shape of the anterior central cornea using an excimer laser.

Before the vision surgery, the patient’s corneas are examined with a pachymeter to determine their thickness and other irregularities in the shape of the cornea, and with a topographer to measure and draw their surface contour map. This process before PRK also measures astigmatism for the vision surgery. Using this information, the eye doctor calculates the amount and the locations of corneal tissue to be removed during the vision surgery.

In the process of PRK, the first step is to create a flap of the outer layer of the cornea in the middle section of the cornea, with a hinge left at one end. Then a small amount of tissue from the corneal stroma just under the corneal epithelium is ablated by an excimer laser. During this step of PRK, a computer system is used to help redirecting laser pulses for precise placement 60 to 4,000 times per second. The last step of the vision surgery is to fold back the flap made in the first step is carefully over the treatment area after the laser has reshaped the cornea.

As with other forms of refractive vision surgery, Lasik, Epi-Lasik, Lasek and so forth, the complications of dry eyes is the most commonly occurred after PRK and can be permanent. Some patients after having PRK surgery have suffered glare, halos, and starburst aberrations, which may be the result of postoperative corneal haze that may develop during the healing process. And about 1~3% of the cases, loss of best corrected visual acuity (BCVA) may occur. Compare with PRK, other laser vision surgery procedures are more stable, such as LASIK and LASEK.

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The brief introduction of EyeMasters

December 30th, 2009

EyeMasters is one of the eleven store names under the Eye Care Centers of America, Inc., which is one of the largest optical chains in the USA. Eye Masters currently has about 160 optical stores scattered in some 36 states.

EyeMaster used to be an independent name before it was acquired by Eye Care Centers in 1986. Through the expansion by opening new stores after being merged in the name of EyeMasters, EyeMasters gradually reaches today’s scale. Presently EyeMasters has the biggest store number comparing with other 10 store names of the same company.

Eye Masters provides an array of different brands of frames, lenses, contacts and sunglasses. The brands portfolio of Eye Masters ranges from premium high-end designer brands to discounted generic but still good quality eyewear, thus enabling EyeMasters to meet the demands of people from different income levels. In the sunglasses section, Eye Masters has two exclusive collections which are Aztec and ProV respectively.

The basic setting for most of the Eye Masters stores is that the independent eye doctor and grinding and fitting facilities are under the same roof. This gives Eye Masters stores a chance to service its customers with one-stop and one-hour prescription.

Eye Master strongly believes that quality, affordability and service are crucial to the stores’ steady growth. Eye Master has a stringent quality control rules to ensure 100% accuracy of the lenses fitting for customer satisfaction. In case for any reason customer is unsatisfied, EyeMasters has a 30-day money back guarantee to give buyer a full confidence in any purchase in the EyeMaster stores.

EyeMasters treat the comments even complaints from the customers as treasure. This helps keep the service of Eye Master always at the sharp position. The final goal of EyeMaster is to “give you the highest visual acuity while providing an aesthetic appeal.”

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Posted in Retails Brands

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The development trends of future glasses stores

December 29th, 2009

Operating a glasses store used to a huge-profit business, it is said that anyone who is licensed to have a glasses store would make lots of money at the old times. But with the development of the eyeglasses market both in real world and on internet, it becomes much difficult to operate a glasses store well. So if you plan to operate a glasses store in the future times, you are supposed to be aware about the development trends of future glasses stores.

The network glasses stores seriously threaten the local glasses stores for the convenient and low price. More and more young people choose to buy the glasses through internet. They can look through a large collection of eyeglasses without having to go outside, and the eyeglasses can be delivered directly to your door. On the condition that you possess the network and brick and mortar glasses stores at the same time, you can seize the wealth of eyeglasses. However, your two glasses stores should make different market orientations, so as to offer different services. For example, online glasses stores are more popular among the adolescences, traditional glasses stores are welcomed by the middle aged and old people.

People in today’s world are more captious on eyewear than ever before. They pursue eyeglasses more than just the vision aids. The eyeglasses are required to be durable and modish. So your glasses store should follow up the fashion trend of eyeglasses, you have a collection of both retro and edgy glasses. In fact, in order to make your glasses store be remembered by others, you are suggested to offer the newest collections of eyeglasses, including the reading glasses, contact lenses, children’s glasses and so on. To be professional is very important so that you can build up reputation day by day.

The two key factors to the success of the glasses stores have already been discussed above. Modern glasses stores are facing more challenges that ever before. Being managed by a large eyeglasses manufacturer and being divided into specialty glasses stores are two predictable trends of the developments of glasses stores. You are supposed to follow the trends and finally form your own shape of your glasses store.

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How to choose proper prescription frames?

December 28th, 2009

Choosing prescription frames is an important step in selecting glasses. Market offers a huge selection of frames for glasses to pick from, including Gucci, Versace etc. What kind of prescription frames should be chosen?

In the first instance, people should have a clear idea that the most suitable shapes of frames for glasses is opposite of people’s face shapes. For example angular-shaped faces look better with rounder prescription frames. People with full cheeks and a round chin, better to choose slimming prescription frames. So when people choose frames for glasses in retail shops, they can try lots of prescription frames to find out the best and suit their face shapes. Nowadays, young people would like to buy frames for glasses online. Plenty of sites offer a service that people can upload their own photos and they can see how their looks in certain prescription frames on computer screens.

Another crucial factor influencing people’s choices of frames for glasses is that the prescription frames color should flatter the skin. Also, prescription frames colors can complement different skin tone. For instance, dark complexions people better with olive frames for glasses, Mediterranean, golden or Asian skin and rich black hair often look nice with silver, gold or clear frames for glasses, and black skin may looks better with metallic color prescription frames. Be careful with colors – they can contribute to overall styles of people with prescription frames.

The two points mentioned above can help people select frames for glasses that are the ones most likely to fit their appearances. Maybe sometimes some people wish to break the above “rules” for a more spectacular look. This will be depended upon people’s own wishes, if they like the style, then go for it.

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Posted in Buying Options

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Ways to maintain the health of eye lens

December 28th, 2009

As for modern people, eye lens is a word that required paying special attention to. For in most cases, one often excessively uses their eyes, and eye lens is prone to be tired. What’s worse is the environment around are not suitable for keeping healthy eyes. The health of eye lens is threatened by various sorts of radiations.

Thereby, many people have got serious eye diseases for the sake of abnormal eye lens. For some people, the best way for them to solve some eye problems is to find some lenses for eyes, hoping their eyesight will be improved by adjusting eye lens. However, just to wear some lenses for eyes is not sufficient, people should know other ways to nourish eye lens.

Though eye lens is very important and works a long time each day, they are not easily distorted. A little energy and elements can support the daily work of eye lens.

One way is to intake some elements essential for eyes. Only with sufficient microelements can eye lens work smoothly. Some Ophthalmic theorists hold that the best way to maintain the health of eye lens is to relax eyes regularly. It is true that if eyes can receive regular relaxing care, eye lens can recover to original state. Some people do gain some ideal results in reviving their visions by relaxing their eyes while wearing lenses for eyes.

While other ophthalmic theorists persist that wearing lenses for eyes can help people improve their eyesight, or at least can relieve their vision error. Many people find that relaxing their eyes is not practicable, for they are very busy. Thereupon, the very thing for people with problems on eye lens is to prescribe some lenses for eyes.

At any rate, the way theories are basically correct. Whether to relax eyes or to get lenses for eyes, both theories are beneficial for people with errors on eye lens.

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Posted in Eyeglasses

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Factors that lead to the success of CooperVision

December 27th, 2009

Comparing with its competitors, CooperVision Company has made great success since it was established. The year 1979 witnessed the establishment of CooperVision. However, it is now the world’s fourth largest contact lens maker. Moreover, CooperVision has now been the leading power in toric lenses manufacturing. Following are some reasons that lead to the success of CooperVision.

The major business of Cooper Vision is the manufacturing of contact lens. With its great productivity, Cooper Vision now has expanded its business to over 12 countries around the world. The success of Cooper Vision also lies in its highly developed logistics system. The system can ensure that the latest products can be delivered to its dealers in the shortest time. Dealers in these countries have made great achievements in promoting the products of Cooper vision.

CooperVision has always devoted to perfect its products by every possible means. The latest technologies and materials in contact making are the basic secrets of Cooper vision maintaining its everlasting advantages. As for the stockholders of Cooper Vision, to utmostly satisfy the demand of consumers is their eternal goal. So consumers of Cooper Vision can always enjoy the latest products.

Like many other outstanding companies, CooperVision has made great efforts to reduce its cost. Such as, the company has reduced the number of workers to enhance the efficiency. New equipments are also measures for CooperVision to promote its competition. The company coordinates not only with its material providers to reduce material costs, but also with its dealers. In this sense, CooperVision has got more advantages from both up-stream and down stream.

The above mentioned factors are only a few of the elements that led to the success of CooperVision. Some more important ones are waiting to be detected.

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Essilor Group

December 26th, 2009

Essilor International is one of the leaders in the corrective lenses industry. The corporation designs, manufactures and customizes corrective lenses to meet all visual requirements. Essilor lenses feature up to 7 times more dust-resistance and apply an ultra-thin conductive anti-static layer to the lens surface.

Essilor has continually sought to develop and deepen its expertise along its history and has taken “seeing the world better” as its ambition. Essilor was firstly formed in 1972 as a result of the merger of two dominant French companies at the time: Essel and Silor. The new company also inherited the precious tradition of its precursors. During the 1970s, Essilor concentrated its activity on ophthalmic optics and specialized in progressive lenses and used only a single material, plastic. Essilor Group was listed in the stock market in 1975, only three years after it’s born. In the 1980s, Essilor accomplished two achievements: becoming the world leader and increasing competitiveness. The 90s saw Essilor’s expanding to Asia. By 1999, a third of all Essilor’s products were manufactured in Asia.

Currently, Essilor Group is the third largest optical group in the world. It has an enrollment of 30,000 employees work daily in 100 different countries. The company is operating 15 plants located around the world including China, Thailand, Philippine, India etc… Essilor manufactures an average 220 million lenses every year in 300,000 different model references. It now has 4 R&D centers, 3 of which are located outside France, and 550 researchers.

Essilor has set up a dedicated unit to ensure the co-ordination of its plants, prescription laboratories and core strategies, in order to promote and facilitate industrial efficiency.

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The secrets of Dolce & Gabbana eyeglasses to be successful

December 25th, 2009

If you make a careful observation of the crowd, you will be surprised to find that many people, especially, the young, wear Dolce & Gabbana eyeglasses. You may ask why so many people are so keen on these glasses. Following are the secrets that lead to the success of Dolce Gabbana eyeglasses.

Dolce & Gabbana eyeglasses represent the ideas of young people. If a young man is freedom-devoted and he just wants to find his way of revealing his inner desire for freedom, doubtless, Dolce Gabbana eyeglasses is an ideal choice. When others look at the glasses he wears, they can immediately understand that the young man loves freedom, for a characteristic of Dolce & Gabbana eyeglasses is to pursue freedom. Moreover, many young people are anti-conventional, and they may find some ways to embody this sort of idea. Because Dolce Gabbana eyeglasses are non-traditional, so these glasses will be their preferred choice.

Dolce & Gabbana eyeglasses always bring out products of different styles. In addition to their anti-conventionality and freedom-pursuing, Dolce Gabbana eyeglasses also bring many styles into the market, such as retro-style, vintage style and Sicilian style etc. Facts have proved that vintage style is one of the best selling series of Dolce & Gabbana eyeglasses.

It is known that the logo “D&G” means to be “cool”, so people who wear Dolce&Gabbana eyeglasses is deemed to be “cool”, too. In this way, many famous singers and actors or actresses have a peculiar ardor for Dolce & Gabbana eyeglasses. These behaviors of these celebrities have prompted many directors choose these eyeglasses as their props, so actors and actresses are often wear Dolce Gabbana eyeglasses on the screen. Consequently, audiences are more likely to choose Dolce & Gabbana eyeglasses as their first choice.

Dolce & Gabbana eyeglasses also have promoted many series. D&G series is a very successful example. This series has for a long time performing very well, even exceeding the achievement of Dolce Gabbana eyeglasses.

The factors mentioned above are the secrets of Dolce & Gabbana eyeglasses to be successful.

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Vintage cat-eye glasses and sunglasses

December 25th, 2009

Popular in the 1950s and 1960s, cat-eye glasses are thick rimmed glasses with the temples connecting the lens frame at the very top corners. The lens frame of cat eye glasses and cat eye sunglasses stretches a little longer than ordinary frames, and the outside corners of the frame slightly arched. The lenses of cat-eye glasses have no specialty in shape. They are just normal ones. As a result, the lens frame of cat-eye glasses just looks like a cat eye, especially when the cat is crinkling its eyebrows. Cat eye glasses and cat eye sunglasses were extremely popular among fashionable women. In the 70s, 80s and 90s, cat-eye glasses were proceeded by large bug-eye glasses.

Many notable individuals wore cat-eye glasses in those days, such as Marilyn Monroe, Buddy Holly, Amy Lame, Barbara Windsor and others. Cat-eye glasses are truly a timeless style that appeals to all types of girls now. They have been a necessity for girls with classic styles and trend setters. Furthermore, cat-eye glasses can reach every generation, both the young and the old.

Nowadays, several brands provide cat eye glasses and cat eye sunglasses including Retro Planet, among which vintage ones are usually more expensive. You can also find cat-eye glasses with wider areas of the frame decorated with rhinestones or painted design. Frames Direct features a variety of cat eye glasses and cat eye sunglasses from brands like Bebe Eyeglasses, Tom Ford Eyeglasses and Nicole Eyeglasses. The website can meet your needs for vintage ones. You never need to find them in your grandmother’s attic.

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Posted in Eyeglasses, Sunglasses

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The Philosophy of Gafas

December 24th, 2009

Gafas, also called De Gafas, is one of the leading powers in eyeglasses industry in the world. Gafas has a simple philosophy, namely, to present find eyewear with the best possible service. To implement this philosophy, staffs in Gafas have made great efforts to satisfy the demands of consumers.

Eyewear found in De Gafas is of high-quality. Gafas can in the first time incorporate the latest techniques in the manufacturing of its glasses. Hence, once there appears any high-tech that can be used in glasses industry to improve their quality, De Gafas will always be the first companies to use them. Wearers can also notice that Gafas can provide them with the most outstanding products in terms of techniques.

De Gafas provides life long service guarantee. Once a consumer has purchased a pair of eyeglass from Gafas, he can enjoy the right of repairing without paying a penny. And the guarantee time is as long as you keep your glasses. This does have helped lots of wearers to solve their difficulties in maintaining their glasses. Doubtlessly this has ascertained that glasses provided by Gafas are very attractive for many people.

The purchasing environments in De Gafas are very pleasant. When consumers come into the stores of Gafas, they will find that everything is so comfortable—they can choose the glasses, and take a rest reading some magazines when they feel tired. All these matters reflects that Gafas is also represents the word—elegance.

De Gafas provides the best products at the lowest prices. People may think that now that Gafas provides so many matchless services, their prices must be very high. In fact, products in Gafas are not as expensive as people have thought of. De Gafas provides the best products at the lowest prices on the market.

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Posted in Retails Brands

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